09 · Schell Brothers / Commercial campaign
Schellville Elf
“I just remember poring over the syllables for hours, adamant that they had to match beat for beat. Maybe I was wrong, but I'm still glad I took that time.”
Commercial campaign · 2 commercials
Schellville Elf
Writing process
Schellville Elf (2021)
For this one we rewrote a Christmas piece, and the work was in the syllables: making sure we had the right amount for the rhyme scheme. It’s kind of a showcase into my copywriting skills.
I just remember poring over the syllables for hours, adamant that they had to match beat for beat. Maybe I was wrong, but I’m still glad I took that time.
Next project
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