Find Your Great Indoors

Find Your Great Indoors

Find Your Great Indoors is a Schell Brothers campaign of four 15-second cuts: Sunroom, Living Room, Dining Room and Home Office.

The Dining Room cut takes a dining table out to a wildflower field, and the Home Office cut takes an office out to a dock. I don't think a lot of people know that we did it a hundred percent practically. There are no editing tricks. We lined everything up visually, repositioning the furniture by micromillimeters. You can definitely tell if you look at it closely, but I guess it passed.

Then there's the table. I think we took that freaking dining table out to a wildflower field about five times, and I think we went to three different wildflower fields.

This was back when we were a team of three. Our first try somewhere else failed because it just didn't look right. For the second try, my two teammates really wanted to use a wildflower field in one of our communities, and we were there all day. But that field was maybe fifteen feet deep, and my call was that it wasn't going to look right. We needed depth. We needed a huge field. So I convinced them to take it somewhere else.

About a week later we were driving around and found another wildflower field across the street from one of our communities. It was perfect. We said, okay, Friday, we're gonna shoot it. We got the table into the car and drove out to the field, and it had been mowed the day before.

So we had to find another field. We ended up finding one forty minutes away and rescheduled the whole thing, talent included. Finally, we got the truck, loaded the table and everything, drove it out to the field and got our talent there. And that's not even the only story about this project. That was just the table one.

The Home Office cut, the dock one, was pretty straightforward. That one was actually fun, with no interesting stories. We just went in, shot the office, took all the furniture out to the dock and shot it on the dock. Bang bang boom.

The Sunroom cut, the sofa one, was pretty easy, and that one was fun too. We actually shot it in Nashville, for our Nashville division.

The dining room field and the dock office make up the winning spot: our Dining Room and Home Office cuts went in together as one entry and won national Gold at The Nationals 2023 (NAHB) for Best 30–60 Second Commercial.

† Awards recognize the work and its whole production team.